Luxury Automotive
Full-Cycle Retainer
A luxury exotic automotive dealership with an exceptional inventory — and a digital presence that wasn't showing it. Content was inconsistent, posting had stalled, and the brand's channels didn't reflect the caliber of what they were selling. Jericko Media stepped in and built a full-cycle production system from the ground up across both Instagram and Facebook. Cinematic reels, editorial photography, and a publishing cadence that ran like clockwork — every week, without fail. The results weren't a coincidence. They were what happens when world-class content meets relentless consistency.
Across all formats · May 2025 – Mar 2026
Nearly 10× benchmark
The two platforms serve completely distinct roles — and both are working. Instagram drives audience growth and engagement at nearly 10× the automotive industry benchmark. Facebook drives qualified buyers directly to inventory — 81,276 link clicks from people actively shopping for their next car.
59 reels — just 23% of IG posts — drove 72.1% of all likes and 92.9% of all new followers. Avg reel: 3,067 likes vs. 363 for carousels — an 8.5× differential. Highest-ROI format in the entire content mix.
81,276 link clicks sent qualified buyers directly to the client's listings. Link posts averaged 101,417 views each — highest per-post format on either platform. Facebook's job is traffic. It's doing it.
Automotive industry benchmark: 1–3%. A sustained 9.70% rate across 257 posts signals a loyal, intent-driven audience — not a spike. October 2025 alone: 1.24M views and 87,804 likes in one month.
Oct–Dec 2025 averaged 1.12M IG views/month. December generated 394K FB views and 8,565 link clicks. Q4 is the highest-value production window — the numbers prove it every year.